Perfect swimsuit colours for fair and tanned skin

Understanding which shades work best for fair and tanned skin helps create a striking, well-balanced beach outfit that highlights individuality and personal style.

Fair skin: highlighting delicacy and contrast
Women with fair skin often have cool or neutral undertones. To accentuate its porcelain-like quality, it is best to opt for deep, saturated colours. Shades such as navy, burgundy, emerald and purple look particularly striking. They create contrast and add definition without making the skin appear washed out.

Soft pastel tones also suit fair skin beautifully - mint, lavender, powder pink and cool blue create a gentle, refined look, adding freshness and lightness. However, it is best to avoid colours that are too close to the natural skin tone, such as light beige, milky white or pale yellow. These shades can visually blend with the skin and make the look less expressive.

Printed swimsuits are another great way to add interest. Geometric patterns, contrasting stripes and graphic motifs work especially well on fair skin, adding visual energy and movement to the silhouette.

Tanned skin: brightness and richness
Those with tanned skin can experiment with colour almost without limits. White and creamy swimsuits create a beautiful contrast with sun-kissed skin, making it appear brighter and more luminous. Vibrant shades - coral, turquoise, sunny yellow and fuchsia - emphasise warm undertones and bring a festive, summery mood to the look.

Metallic hues such as gold, bronze and copper look particularly flattering on tanned skin, adding a touch of elegance and luxury. Deep, rich colours - chocolate brown, dark green and graphite - enhance the velvety quality of the skin and create a sophisticated, refined silhouette. Bold prints on bikini bottoms and tops also work especially well, harmoniously highlighting a tan.

Universal shades
Some colours can be considered truly universal, as they suit both fair and tanned skin. Classic black is always elegant and visually slimming. Navy, rich red and deep emerald are equally versatile, helping to create stylish and memorable looks. These shades pair easily with accessories, beachwear and pareos.

Considering skin undertones
Beyond skin depth, undertone also plays an important role. Cool undertones are best complemented by blues, purples and pinks, while warm undertones work beautifully with golden, orange and brown hues. Choosing a colour with undertone in mind makes the skin look more even, enhances its natural glow and creates a balanced overall appearance.

Selecting the right swimsuit colour is a key element of any beach look. Fair skin is enhanced by rich, contrasting shades, while tanned skin shines in bright, light and metallic tones that emphasise a sun-kissed glow. By considering undertone and experimenting with prints and colours, every woman can create a personalised, stylish and harmonious look in which she feels comfortable and confident - whether on the beach, by the pool or strolling at a resort. The right swimsuit colour can not only highlight the figure’s best features, but also boost confidence and make every moment of holiday relaxation more vibrant and visually pleasing.