The story of Anabel Arto and the philosophy of self-love

The story of Anabel Arto is a story about a woman, her inner freedom and her right to feel beautiful guided by sensation rather than convention. From the moment it was founded, the brand chose a direction that differed from the classic lingerie industry, long dominated by imposed standards, rigid shapes and the idea of living up to others’ expectations. From the outset, Anabel Arto focused on something else - comfort, sensuality and an honest dialogue with oneself.

The creation of the brand was inspired by a simple yet meaningful truth: lingerie is the first point of contact a woman has with her body during the day. That is why it should not restrict, but support; not dictate, but enhance. The founders of Anabel Arto set out to create a product that would become part of everyday life rather than an accessory reserved for rare occasions. This is how the concept of lingerie chosen for oneself, not for someone else’s gaze, was born.

From its earliest collections, the brand paid special attention to detail: quality fabrics, precisely engineered patterns, a soft fit and an aesthetic free from excessive display. There is no aggression or overt sexuality in Anabel Arto designs - instead, they convey calm confidence, tenderness and respect for the body’s natural beauty. This approach quickly resonated with women who were looking not just for beautiful lingerie, but for a sense of harmony.

The name Anabel Arto itself symbolises femininity, refinement and emotional depth. It subtly reinforces the brand’s idea of being close, relatable and alive. Over time, the label developed its own distinctive style, combining minimalism, elegance and functionality. Each collection becomes a continuation of the brand’s philosophy, rather than a fleeting fashion statement.

A key element of Anabel Arto’s DNA is its philosophy of “self-love”. In the brand’s interpretation, this is neither an abstract concept nor a passing trend, but a conscious relationship with one’s body and feelings. Here, self-love begins with acceptance - of one’s shape, individual features and personal rhythm of life. The brand does not seek to “fix” the body; instead, it encourages listening to it and caring for it.

Anabel Arto places particular emphasis on size inclusivity and fit. This is an important gesture of respect for reality, where all women are different. Such an approach dismantles the myth that beauty exists only within narrow limits. On the contrary, the brand shows that confidence is born when a garment adapts to a woman, not when a woman adapts to a garment.

Self-love within Anabel Arto’s philosophy is also reflected in its rejection of haste. The brand’s collections do not follow the aggressive pace of fast fashion. They are created with a focus on quality and longevity, ensuring that lingerie remains relevant and pleasurable to wear over time. This, too, is a form of care - for oneself and for personal comfort.

Over time, Anabel Arto has grown beyond being simply a lingerie brand. It has become a symbol of gentle strength and inner stability. The Anabel Arto woman is not an image, but a state of being. She can be different - calm or passionate, confident or vulnerable - yet always honest with herself. The brand does not impose roles; it creates space for self-expression.

Today, Anabel Arto’s philosophy of self-love is reflected not only in its products, but also in the way the brand communicates. It speaks to women as equals, without pressure or idealisation. It is a dialogue about acceptance, physicality and the right to feel comfortable at any moment in life.

The story of Anabel Arto continues, evolving alongside its customers. Yet its core idea remains unchanged: caring for oneself begins with small things - with what is closest to the body. And it is through these seemingly simple choices that a deep sense of confidence, calm and self-love is formed.